What We Do
From Raw Land
to Community
Prime Interest is a land development company. For more than three decades we have acquired Georgia land, navigated the entitlement and rezoning process, and delivered finished, shovel-ready developments to the country's leading builders and REITs.
The Process
How We Create Value
Acquire
We identify and purchase raw and agricultural land across Georgia — often parcels with untapped potential that other developers overlook. We work directly with landowners, brokers, and through assemblages.
199 lots in Canton entitled adjacent to the Laurel Canyon project — agricultural land converted for residential growth.
Entitle & Rezone
This is where Prime Interest creates value. We navigate rezoning, entitlements, and the approval process — converting agricultural and low-density land into its highest and best use. Three decades of relationships with county commissions across Georgia make the difference.
Regency Park: 48 one-acre parcels rezoned from Agricultural to R-100, then sold in a single closing to Homeland Communities.
Develop
We execute horizontal development — engineering, infrastructure, roads, utilities, and finished lots. We deliver shovel-ready product that builders can move on immediately, or vertical projects we see through ourselves.
Stonecreek: 48 acres in Loganville developed into 128 finished single-family lots with AMH Homes.
Deliver
We deliver to the nation's leading builders and REITs — or hold and operate. From single-family lots to 500-bed student housing communities and $65M mixed-use developments, the finished product speaks for itself.
The Holbrook: a former mobile home park transformed into a $65M four-story retail and assisted-living development in Sugar Hill.
Capabilities
What We Develop
3,512+ residential lots, units, and beds delivered across many developments — spanning every major asset class.
Delivery
We deliver to the nation’s leading builders and REITs.
26 builder and REIT partners have trusted Prime Interest to deliver shovel-ready land and finished developments.
The First Step
It Starts With the Land
Every development on this site began as a parcel of Georgia land. If you own land or represent a seller, we’d like to hear from you.
Our Acquisitions Program →